Iconagraph

Iconagraph produces limited edition art of celebrity and entertainment images. Identifying the strong graphic element inherent in the name and in the art itself, we energized the brand by bolding the word "icon" and using the 5-point star. New customers quickly grasped the inherent brand values and product offerings from the logotype.

Since Iconagraph approached us with a clear vision of their business goals and a business model, the first sketch presented resonated and established the brand. Being a small company, Iconagraph wanted a foolproof system for creating consistent marketing materials. To solve the problem, we created a single color corporate identity–red, strong, full of celebrity and the joy of entertainment.

We defined Iconagraph's core values:

Celebrity: bolded "icon" and usage of star symbol
Captivating: attention-grabbing bold design and clear strong name
Timeless: stars and legends live forever