MKTG.Partners

MKTG.Partners creates a mix of PR and marketing through strategically planned events, with sponsorship and direct mail marketing. Rather than typical marketing's one-way message from the company to the user, Marketing Partners builds an interaction between the consumer and brand, not only through an expertly executed event, but also through consumer feedback throughout the process.

The concept of dialog was key. The speech balloon motif expresses thoughts, ideas, exchange and dialog. The choice of red type and the abbreviation of the word "marketing" communicated not only an urgency, but also a breezy colloquialism to this dialog, just as in real conversations between friends.

Core values expressed:

Passion: color red and circles adjoining in connection
Dialog: intuitive cartoon balloons and two communicators
Media-agnostic: clearly understood in any language or media
Dynamism: simple boldface, modern typography, abbreviated corporate name

MKTG.Partners in turn was enormously inspired by their open, active new corporate identity. Creating new dialogs became a rallying cry and core strategy to their business.