Multex

Founded and run by engineers, financial service company Multex found itself boxed in; having a high-quality product set to offer, but unsure of how best to appeal to the end-user. We were entrusted with helping their transition into a more defined, more recognizable brand.

Because Multex is known as a trusted source of financial information, the typeface and color had to forgo whimsy or playfulness in favor of a reliable sincerity. We delivered more than ten viable identity directions for the brand. The shift from Multex to Reuters products was made all the more seamless, due to both entities' similar expressions of sincerity and energy through modern typefaces, logotypes and color choices. Multex was bold, young, and vibrant, and today's Reuters is as well.

The individual core values:

Clear Messages: bold, sans-serif font in thick, clear letters
Consistency: solid font and navy blue color
Quality Content: substantial font, trusted and short modern name