Reuters

Reuters, the global news, image, and financial information provider, struggled to create a clear set of Corporate Identity guidelines for internal and external use over five years.

We successfully met the challenge, creating the first CI guidelines available to rank and file employees. Organizing the information for the intranet site, and making thousands of vital design decisions in order to gain, and maintain, brand consistency across various types of media, products, and languages was but part of the task. Creating strong brand identity elements, collateral styles and templates was another.

With our creative team we reinvented www.reuters.com and www.reuters.co.jp, two of the global company's most important sites.

As if this were not a challenge enough, we also created the guidelines in Japanese, in conjunction with the redesign of reuters.co.jp, implementation of guidelines for mobile applications, interactive television guidelines launching with Microsoft Media Center, and more.

The Reuters core values of Clarity, Freedom from Bias, Trust and Independence were reinvigorated via our concise guidelines and directions.