Scivantage

Scivantage provides web-based front- and middle-office technology solutions for over 10,000 systems of leading Fortune 100 brokerage and financial institutions.

Scivantage needed to better express its brand promise, both visually and verbally. Their previous logo was 3-dimensional, and difficult to use online and in print. But the biggest challenge was blending the mystique of the company's name with a clear and specific identity.

Berrymatch helped Scivantage discover its five core brand values. Leveraging typography, graphic design, and nomenclature, we distilled the essence of the brand into clear expressions.

Service: tagline and highlighting of "vantage" in the name
Simplicity: clear legible typeface, clean shapes and lines
Integration: the circle shape around the brand property S, consumer benefit of integration is messaged in the tagline call-to-action
Continuity: the circle represents completion, integration and thus continuity
Dynamism: the three orange sparks emanating from the logo imparts energy, and becomes an arrow that focuses on the core value of integration

The creation of the tagline, "experience true integration", not only projects a hopeful aspiration, but also gives all types of audiences an immediate positive association with the company.