Nooka Launches Limited Edition Watch and Tee-Shirts

New York, NY, July 24, 2007 – Grey is the new pink. Or is it the new black? Nooka inc. recognizes just how grey-t grey is and projects it will be the next "it" color for the season. Like black, grey is incredibly versatile for fashion. Nooka expresses this versatility with a limited edition grey-t watch and matching grey-t tee shirts.

Grey is often associated with being drab, boring, bland, and banal. A noncolor. Nooka disagrees. Grey has all the potential of a sticky slab of freshly poured concrete, the promise of a baby elephant, the patina of unpolished steel. What would our world be like without grey?

Nooka Inc. is launching its line of Fall watches with this unique take on non-color. In fact, Nooka is making a celebration of it with the introduction of premium cotton grey-t tee shirts printed with all things grey, well, three things, actually: rats, pigeons and Siamese cats. One limited edition watch will be introduced in addition to our existing line of five grey-t watches.

For the grey-ter good of fashionistas everywhere. For the color blind. For the matching impaired. Grey is grey-t. So come ride on a rain cloud with the new grey collection from Nooka. Grey – the color of concrete, elephants and ephemera.

Created by award-winning artist and designer Matthew Waldman, Nooka burst onto the scene in early 2005 and is now available in select shops worldwide. Have a grey-t day products will be available in stores and online Spring, 2008. For more information and to view the exclusive collection of grey-t products, visit www.nooka.com/greytday.

Graphic design and print collateral created by Berrymatch LLC.